AI Insights · Timothy · October 2025
Top 5 Social Apps Performance on Unified Platform in Russia Q3 2025
Discover the performance trends of the top social apps in Russia during Q3 2025, with insights from Sensor Tower's data.
In the third quarter of 2025, several social apps demonstrated notable performance trends in Russia on a unified platform, combining data from both iOS and Android. Here’s a closer look at how these top apps fared according to Sensor Tower data.
TikTok - Videos, Shop & LIVE saw a significant increase in weekly revenue, peaking at approximately $601 in mid-September. Weekly downloads remained relatively stable, with a slight uptick reaching 396K in late August. The app's active user base remained strong, fluctuating around 39M throughout the quarter.
Likee - Short Video Community experienced a decline in weekly revenue, ending the quarter at around $2.3K. Downloads were steady, with numbers hovering near 218K by the end of September. Active users showed a slight dip, closing the quarter with approximately 17.2M.
VK: music, video, messenger maintained robust weekly revenue, averaging around $314K towards the quarter’s end. Downloads hit a high of 211K in late August. Active users continued to rise, peaking at over 81M by the end of September.
Instagram faced a decline in weekly revenue, dropping to $499 by late September. While downloads saw a slight reduction, they remained above 145K. Active users experienced a gradual decrease, ending the quarter at approximately 17.3M.
VK Messenger: Chats and calls showed an upward trend in downloads, peaking at 227K in early September. Weekly revenue remained modest at $191. Active users grew significantly, reaching 18.5M by the start of September.
These insights reflect the dynamic landscape of social apps in Russia and are sourced from Sensor Tower, where more detailed analytics and trends can be explored.
